CITI SLICKERS

Targeted at college students, this campaign positioned Citi as the go-to guidance counselor for all things financial. Whether applying for a loan, searching for practical advice on saving money, or looking for inspo on living your best life on a budget, Citi had the answer. A strong messaging framework made the campaign easily transferable across social media and other platforms. Scribe can bring the right frameworks to you too, helping you ace your next assignment.